Setting up guidelines for your blog

Setting up guidelines for your blog

We’ve talked a lot about writing  your business blog as a solo blogger.  Yet it’s only reasonable that at some point more than one person is responsible for content. You may find that you have different views on style or strategy. That can be challenging when you’re trying to create content that is cohesive. So what do you do?

  • Line up an editorial calendar so there is some connection between your blog posts. However you don’t want too much overlap. Either assign different writers different categories of subjects, or assign very specific topics to each person.
  • Make sure everyone is familiar with the brand values of your blog.  Are there things that should be off limits? Spell out your brand values and goals of the blog so writers don’t forget.
  • Set up some consistencies.  Whether it’s style, format or other blog elements there are ways to incorporate similarities so there’s consistency between writers. I’m a fan of sticking with style and it’s as simple of selecting one style (casual, professional, etc) and then sticking to it.

What else do you do to make sure multiple writers are on the same page when it comes to drafting your content?

16 Comments
  • Rufus Dogg
    Posted at 09:56h, 29 November Reply

    When using foreigners — especially Canadians and Brits — to write on your blog, make sure to specify American English spellings and punctuation. Color, not colour; specialize, not specialise.. the usual. And keep the punctuation inside the quotes.

  • Edward
    Posted at 01:56h, 30 November Reply

    I haven’t done anything like it before so I don’t know what right method to suggest. I think having assigned a writer with specific topics will do the job.

  • hifu prostate cancer
    Posted at 23:34h, 29 November Reply

    Good points, but there is only so much we can do when we have multiple writers. I guess we can filter everything carefully before publishing it on our blog, just to make sure that it’s on the same wavelength. Or just write the articles on our own.

    This is the real tricky part about branding. I definitely want to read what others have to say about this topic, maybe they can come up with more ideas.

  • Beth Graddon-Hodgson
    Posted at 08:13h, 30 November Reply

    @dog – great point. US English is my default language for spelling, but for whatever reason, punctuation goes on auto-pilot and it is something I have to consciously recognize, so being told helps!

    @prostate cancer – personally, I’m a fan of reviewing closely early on so the guidelines can be set and then less time and energy is involved for the editorial aspect moving forward. Having multiple voices can be beneficial though (as can outsourcing your content) so I’d hesitate to agree that branding your content means keeping it with you!

  • Alice Jensen
    Posted at 19:06h, 30 November Reply

    I think it’s “safer” to set a uniform tone when creating posts. However if you don’t have writers behind your blog and rely on guest posting, some may allow a different “voice” but still complement your style.

  • Mirasol Real Estate
    Posted at 07:59h, 01 December Reply

    I’m a fan of organization. So I like the idea of having an editorial calendar.

    In Google Calendars, even other calendar clients you have the ability to make different calendars & use different colors. With Google Calendars you have the ability to easily show/hide calendars. So you can setup a blog/category on a separate calendar. If you are viewing all the calendars, it will be color coded and you can easily view what, when and ensure your editorial content is somewhat consistent.

    I like Google Calendars because they are easily sharable as well.

  • Kate Belle Townsend
    Posted at 03:44h, 07 December Reply

    It is safer to set a uniform tone when creating posts.

  • Kate Belle Townsend
    Posted at 03:45h, 07 December Reply

    This is to set a uniform when creating posts.

  • khawarlatif
    Posted at 12:33h, 08 December Reply

    thanks alot..

  • Holly Haugh
    Posted at 04:12h, 13 December Reply

    Creating a uniform tone on centralized topics can greatly help the flow in creating a blogs continuity. And in saying this, properly categorizing blogposts can help in focusing relevant topics for for followers. I also agree with your suggestion on having an editorial calendar. It can also help in focusing your topics.

  • Home Gym Ideas
    Posted at 21:16h, 13 December Reply

    I think setting out the values and boundaries is the key with good communication.

  • Howtoabs
    Posted at 06:27h, 14 December Reply

    I appreciate how you’ve given readers like me easy to read info.

  • Study abroad
    Posted at 22:59h, 15 December Reply

    Thanks for sharing this piece of info. And “Rufus Dogg” thanks mate!! would keep your points in mind.

    • bonnie
      Posted at 07:28h, 16 December Reply

      Rufus is brilliant, I agree.

  • Michael Gummer
    Posted at 18:08h, 17 December Reply

    Dear Friends

    Being English I could say that we spoke english first and one should follow us but that would be crazy, just joking, any way I have an idea that it has been said that we are two great nations separated by a single language and as long as we can understand each other then the spelling is secondary.

    Blogs are a good way of getting to know each others point of view within set guidelines and shortening the cultural distance.

  • Spielautomate
    Posted at 01:49h, 26 December Reply

    Good post. Good information shared helpful for followers.I like this post.I am new in blogging and found shared information much helpful.

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