Should you get personal…or shouldn’t you?

Should you get personal…or shouldn’t you?

When you are using both social media and a blog for your business, many wonder how much overlap there should be between the two.

 

Your blog and your social media accounts both need to reflect your brand values.  But should it go further than that?

In many ways, your social media accounts can go further than your blog does. Your business blog should focus on strictly professional topics, but you can bring a personal voice to them. Your social media accounts can introduce the professional topics by mentioning them, sharing relevant links (to other sites) and encouraging discussion.

What you also bring to your social media accounts,, however, is a truly personal element that can benefit the quality and quantity of your followers. You don’t always need to stay true to your brand 100% of the time, provided everything remains in line with your core values.

On your blog, whether in the comments or within the content itself, it’s more important to keep any discussion relevant to the specific topic at hand. It is really important for SEO. It can also be confusing to readers from a branding perspective if you go off topic on your blog. On social media, this type of engagement is expected so it is not as misleading.

The moral of the story, is think about your audience and the purpose of the publishing tool.

14 Comments
  • sewa lighting
    Posted at 22:27h, 15 November Reply

    Nice info..actually i still learn how about SEO, thanks for sharing!

  • successful hifu treatment
    Posted at 22:38h, 15 November Reply

    It’s a yes and no for me, and even both of those can have both negative and positive effects. Yes because being personal with our readers gives better communication and a sense of relation with the blogger and the reader which is good. Also it shows that we are just like them and not just a blog that is made to share information. Although we still have to remember not to overdo it, because that may cause some negative effects on us.

    On the other hand, not sharing anything personal might make our audience think that we are a robot or something. Share something once in a while, what’s the worst that could happen?

  • ascentive
    Posted at 23:37h, 15 November Reply

    Thank you for that, I don’t follow P Diddy but the screen capture you posted there made me laugh out loud! What a wacko!

  • Beth Graddon-Hodgson
    Posted at 08:29h, 16 November Reply

    Successful HIFI – I agree that a personal element should ALWAYS be brought to your blog. But, I am also a firm believer that there is a line that needs to be drawn. You can bring in the personal in a way that is still relevant to your brand – giving a personal real life example of what you’re discussing, let’s say.

    To use the P Diddy example, posting “After I had tantric sex last night I felt so much better. I was clear-headed enough that I really had the opportunity to think about keyword use for corporate blogs”. Yes, that was in my voice, just not a true to life example. Just to be clear.

  • Beth Graddon-Hodgson
    Posted at 08:30h, 16 November Reply

    Premature submission happened there – that would be a case of TMI for your blog. Maybe TMI for Twitter too, just a little less confusing to those that follow your brand.

  • Husnain
    Posted at 08:14h, 17 November Reply

    wao nice information thanks

  • dsw coupons
    Posted at 08:58h, 20 November Reply

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  • Robert
    Posted at 23:12h, 20 November Reply

    Thanks for share, nice tips

  • Quick-Locksmith
    Posted at 11:15h, 21 November Reply

    Personally, I think for a person like Diddy he is definitely not worried about SEO for his twitter account, but I can see what you mean as far as portraying your business a certain way through your twitter account. Definitely best to keep things SEO relevant for a business twitter account.

  • the ninja blender
    Posted at 05:53h, 24 November Reply

    I think it should get personal in blog.

  • yipit clone
    Posted at 06:12h, 25 November Reply

    Hi,
    Nice post..
    social media accounts gets traffic to your blogs..

  • Gareth A. Boyd
    Posted at 14:52h, 27 November Reply

    I think there is a slight difference between businesses and celebrities…. just saying.

  • location bateau antilles
    Posted at 10:00h, 28 November Reply

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  • Hypnotherapy Didsbury
    Posted at 07:49h, 29 November Reply

    Great points, adapt each to the market you believe they will attract. You have lots of god info here will keep checking back.

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