Spinning content the right way

Spinning content the right way

Looking at many of the job postings for writers, I see a lot of people saying that they don’t want ‘spun’ articles. Obviously, the term is being used in a negative context, which I find interesting, because I’ve always looked at it in a more positive way.  Once again, with the evolution of web content we’re seeing one term being used in a variety of ways, which can lead to serious confusion.

I would say that I specialize in spinning content and I don’t look at it as a bad thing. To me, spinning content is taking a step back to see how I can take a common topic or story and add a new perspective to it, or just something else that’s generally new and different. It may be through providing new information, or opinion, or simply by using a different voice.  Spinning content to me is putting that stamp on it – whether it is my own or my clients’. You’ve got to bring SOMETHING new to the table, even when presenting information that is already out there.

This negative context referring to spun content assumes that something already published is simply going to be rewritten using different words.  I don’t feel as though this should ever be a concern as reputable writers should stand by their ability to provide unique content – the kind that won’t lead to issues of intellectual property rights.

It seems we’ll keep seeing these issues of convoluted definitions the more the internet world as we know it continues to evolve.  It is essential to draw the line between them somewhere as people simply will not know which strategies they should be applying to their web content. Depending on the context and definition, spun content may seem like a good idea or a bad idea.

How would you define ‘spun’ or ‘spinning’ content?


  • Rufus Dogg
    Posted at 12:50h, 31 August Reply

    Every two weeks, we run this thing called a LetsBlogOff http://letsblogoff.com where we throw out a theme and let bloggers “spin” the theme. It has been interesting to see how the same theme has been “spun” by people in industries as far flung from each other as chefs to soccer tournaments to interior design to business coaching.

    There is no such thing really as “spin” only a point of view that is slothfully or unskillfully written. And that’s no spin.

  • Beth Hodgson
    Posted at 13:16h, 31 August Reply

    Exactly! It is sheer laziness that generates the negative context of “spin”. It doesn’t take much to make it your own even on behalf of someone else. Unfortunately, I think in this case it goes back to the $5 per article writers out there that are looking to play it fast and dirty. They’ve morphed people’s ideas on pricing and on the quality of content.

  • stomach hurts
    Posted at 21:03h, 31 August Reply

    There’s definitely nothing wrong with spun articles as long as they are done correctly. The reason why most employers looking for articles has a negative connotation with spun articles is because of dumb people who just use automate article spinners without even proofreading it.

  • Mia
    Posted at 03:26h, 01 September Reply

    Let’s face it we don’t have every time the necessary inspiration to write something fresh, and when this happens, we take an older article and dress it in a new coat.

    Practically you take the same subject and provide a different perspective. Yes, some content may be similar, but there must be something unique in it.

    So, as I see it this is not a bad thing, as it isn’t done too often.

    • bonnie
      Posted at 07:10h, 01 September Reply

      Mia, the other thing I do is write a short introduction to that other blog post and then link to it so readers go see the rest of the article. When it’s the right “size” blog…a little more popular than mine but not too much, I’ve often got a nice (and extremely valuable) link back. So sometimes instead of always trying to keep the content “home” that works. and it’s really easy. 🙂

  • Victoria
    Posted at 02:10h, 03 September Reply

    As you say, I think there is a negative viewpoint by many of spun articles. I think the important thing is looking at the subject from a new perspective and putting a different slant on it. Simply changing a few words of the original content is obviously not good enough.

    • Beth Graddon-Hodgson
      Posted at 11:05h, 07 September Reply

      Exactly! Basically, to me, spinning content means taking another article as your inspiration, using some of the facts from it (perhaps) and establishing a whole new perspective on everything else. Theoretically, it has no association to the original article except that you read it and it made you go “hmmm” when it came time to write.

  • Barry Wheeler
    Posted at 11:19h, 06 September Reply

    Hasn’t this been the whole reason for the latest Google algorthimic updates we are calling Panda? Isn’t there a move to get people into the habit of developing their own content?

    Spinning content, is in my opinion, one of the ways bloggers get themselves into trouble. They take an article, rewrite it with a piece of software that results in a work that is difficult to read and for what? Saving 20 minutes in writing?

    Is it really worth it?

    • Beth Graddon-Hodgson
      Posted at 11:03h, 07 September Reply

      It definitely is – but from what I’m gathering – you’re using ‘spun content’ in the negative connotation. What I am mentioning does not involve “taking” an article or using software to re-work it. It is reading a news story, for example, using some of the same factual information (that was not unique to that story) and putting a new perspective to the rest of it. That is your own content when no one has ownership over facts. But from what I gather, what I’m mentioning is not what you’d call spun content?

  • Socialkik
    Posted at 01:13h, 08 September Reply

    Spinning content is not right way that totally wrong way because this content declare duplicate content.

  • WWE Wallpapers
    Posted at 14:41h, 09 September Reply

    It doesn’t take much to make it your own even on behalf of someone else.

  • ascentive
    Posted at 20:36h, 11 September Reply

    >>>This negative context referring to spun content assumes that something already published is simply going to be rewritten using different words.

    I think when people use “spin” in a negative way, they’re using it in the sense of spin meaning someone has taken a real situation or fact, and presented it in a way that is somewhat false in the interest of furthering the author’s/spokesman’s/whoever’s interests and point of view.

  • Husnain
    Posted at 12:12h, 28 October Reply

    Nice Share thanks for this post

  • California Free mls
    Posted at 09:52h, 29 October Reply

    Spinning can produce numerous unique articles and spun articles were in very high demand. I think its good if it benefits a website or a blog but there is also nothing like writing original content. People have different views on whether spun articles can win readers.

  • PLR ebooks
    Posted at 16:46h, 06 March Reply

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