12 Jan (Step 6) Review your results
You don’t get big muscles after just one workout and you can’t expect big marketing results right away either. Lots of small business owners worry constantly about the ROI of their marketing investments. Instead, schedule time to review the results of what you’re doing on a weekly or monthly basis, depending on your sales cycle. (For some of you online marketers it needs to be daily) Otherwise don’t worry about it. Trust your judgement!
If you’re not sure how to measure your results, go back to Step 1 and review. And please share with me any new ways you might be measuring results particularly with social media. We’re all learning on this one!