[caption id="attachment_12577" align="alignright" width="236"] Spock definitely did not have ADHD, but I would venture a bet Captain Kirk had a bit of it.[/caption]
Entrepreneurs with ADHD can struggle when it comes to marketing
For a long time I swore my entrepreneur clients all had ADHD. They were impulsive, lost confidence quickly in marketing tactics, and were always looking for the next big thing. Luckily, I worked for several individuals with this kind of personality and I've always been able to take advantage of the "let's boldly go where no man has gone before attitude" while keeping a plan on track. But it's a struggle to get them to be patient to allow tactics to actually work. Entrepreneurs with ADHD can be have particular strengths in some areas, but they can struggle when it comes to marketing
Lately, research seems to be backing up my empirical observations regarding entrepreneurs with ADHD. Many new entrepreneurs can't stomach the slow pace of corporate life for even their first few years in business. The consultants at Intuitive.com reprinted a list of the best advantages entrepreneurs have with ADHD including hyper-focus, high energy, the ability to multi-task, and risk taking. A January article in Entrepreneur in went so far as to call ADHD the entrepreneurs "superpower, " reminding us that the founders of Kinko's and JetBlue both have this learning "disability."
I know I have several of the characteristics associated with ADHD and they were a total gift when I was a salesperson. I also think it adds to sensitivity and intuition but that's not backed up by anything other than my own opinion, But when it comes to marketing strategy and tactics, those characteristics can be a total disaster. Here's why some characteristics are both a strength and a weakness for entrepreneurs with ADHD.