A lot of business owners are still really intimidated by SEO and the general difficulty of it. They just don’t understand all of the technical mumbo-jumbo and they also don’t have the time to devote to it either. The truth is that SEO is now no longer difficult. It’s really easy and if you have the right mentality and the right commitment then there is absolutely no reason why you can’t go on to experience a huge amount of success. Any business owner can become a master of SEO, and this is especially the case when you have the right tools at your disposal.Is SEO That Hard?Those who are not familiar with website development may hear the words “Google algorithm” and instantly feel uneasy. Sure, the algorithm is complex and it is really difficult, but there is no reason why you can’t go on to be successful with it. The truth is that sophisticated algorithms don’t actually need a sophisticated strategy, and it’s really easy for you to go out there and achieve positive results. Google wants to provide the best online experience and if everything was as hard as you think it is then they wouldn’t be able to do that - purely because nobody would have a clue how to get started.
I am happy to announce that the Wax Marketing blog was recently named one of the Top 100 Online Marketing Websites & Blogs for Internet & Digital Marketers by Feedspot. The list was compiled from thousands of online marketing blogs using criteria like Google search...
If you've been blogging for a while, you remember that thrilling moment when you realize someone is actually reading what you're writing. Maybe a few comments appear. Perhaps your blog URL gets retweeted by a kind friend. Or maybe yours just went viral all of a sudden.
For me, blogging has been a slow burn. Being syndicated has helped grow my blog traffic, but for me the moment came the first time I realized I had a "fan." That's also the exact time when I began to struggle with authenticity. I started pandering for traffic and stopped writing from the heart. I forgot my mission in the pursuit of popularity. And like all bloggers, I had to learn the ultimate lesson. Your writing has to be authentic to survive. I had lost my authentic voice.
In hindsight it was a great lesson. The more I forget about pleasing people, the more popular my blog gets. When I think about it there were several signs that I missed along the road to fakiness. Hopefully you can learn from this hindsight and avoid making the same mistakes I did.
Here is a checklist to make sure you're being authentic in your own work. More than a couple yes answers to these questions might be a red flag that your authenticity could be suffering:
Whether you're a public relations specialist whose primary contact with blogs comes from relationships with bloggers themselves - not unlike media relationships - or whether you're a diehard blog reader returning to your favorites every day for your dose of posts, blogs are a phenomenon...