If your blog content is drawing the traffic that you expect, you may start thinking about taking a new approach. This is of course a good place to start, but you really need to stop and think first – your corporate blog is not just there for entertainment, after all.
Before you implement a new concept and guideline for your blog, you should first consider these five main points:
When you are using both social media and a blog for your business, many wonder how much overlap there should be between the two.
Your blog and your social media accounts both need to reflect your brand values. But should it go further than that?
As a small business owner it’s easy to find yourself pulled in six (or six thousand) different directions. As a result, when you decide to start blogging it’s hard to know how much time you really need to invest.
Problogger Beth Hodgson hails from Canada, aka the Shizzle north of Hizzle. We always worry about how often to post and sticking to a consistent schedule. But consistency and frequency are not the only issues when you're managing your time as a mompreneur, small business owner, author or any combination of the three. There's another problem – everyone does things at his or her own pace. It's hard to pinpoint the right number of "hours" blogging should take. There's no set recipe.
Instead, it's important to make sure you're maximizing the time you do have, no matter how large or small the bucket. Here are six ways you can make the most of your time for the smallest investment possible.
By Beth Hodgson-Graddon who writes with a chip on her shoulder, still bitter about that Wayne Gretzky trade back in '88. If you haven’t been blogging for a while, it is hard to know how to get started again. You've fallen off the "writing wagon" but more importantly, do you still have the same audience just waiting in the wings? Or do you need to start from scratch to build up your readership again?
To answer those questions, try the following:
By Beth Graddon-Hodgson
Last week's post was all about techniques for pushing your blog articles on social media. This week, we'll keep going on a similar direction and talk about how hard you should have to work to market your blog. It's a question I'm asked all the time - people hire me for the writing but don't have a budget for social media, guest posts, sourcing etc. However, they also aren't interested in trying these things themselves, believing that the blog content will do all of the work.
If you're only going to invest your money and time in one marketing arena and you've got a lower budget, a blog is your best step. However, it is part of a bigger puzzle - you can't always expect to have 10,000 hits per month if you just focus on great blog content. When determining your priorities for marketing time, consider the following:
Looking at many of the job postings for writers, I see a lot of people saying that they don’t want ‘spun’ articles. Obviously, the term is being used in a negative context, which I find interesting, because I’ve always looked at it in a more positive way. Once again, with the evolution of web content we’re seeing one term being used in a variety of ways, which can lead to serious confusion.
In my last post, we looked at some of the different ways of defining original content that you may not have considered when writing your blogs. I introduced the idea of using Copyscape to ensure that there is no duplication within your posts, and this week we’ll look exactly at how you can use that tool to your advantage.
Copyscape is designed primarily to prevent plagiarism. Often, websites use it to ensure that no one else has stolen their original content. It is also a great tool to use as a writer. When I’ve discussed this with other writers in the past, I’ve received looks like I’m crazy using Copyscape on my own writing – because it should be pretty clear to me whether or not I’ve plagiarized the content.
That may be true, but as we covered last time, there are other definitions of ‘original content’ and if I want to ensure that I meet the criteria for one of those – ensuring there is ZERO duplication within the content - Copyscape is the best option.
Want to know more about using Copyscape to ensure your content is original ?
In April I wrote about guest posting as a way to improve your online reputation and I think we all know why it's great for your traffic numbers. (If you're not sure, here's a great post from sideincomeblogging.com that explains it in detail.)
You may not be sure HOW or WHERE to guest post. And you may also be banging your head against the wall at yet another social media task that has no immediate ROI. Just trust me, guest posting is an important part of your online marketing tasks. And it doesn't have to be a time drain. Here are some easy ways to find good blogs to write for, and tips on writing them:
Okay, here’s the thing – let me start off by saying I can’t provide you with a total ‘how to guide’ of what to do to evolve your blog content. Keeping a captive audience is far more complex than even the approach that you use when you’re starting your blog. Every blog is going to be different as every readership is going to be different. What I can give you is some tips based on my own experience in evolving content in a way that will help you reach your goals with your blog and with your business. Here they are: