blogging local Tag

19 Apr Blogging for a local audience

In past posts we’ve talked about using the language of your readers and the semantics of choosing between using your “local” language  (Canadian or British English, for example) or the universal language of the internet (US English). That discussion brought up other questions – like whether or not you should be making appeals to your local readers with your content. This week I started thinking about the issue again after a client made a comment. After posting an article on an NYC business’ site, the client commented on a line that said the following, “People who have been coping with a cold winter climate....” His comment was “we’re a business in New York, isn’t that kind of redundant? All of our clients just experienced winter.” Inarguably, if you’re writing strictly for a local audience, that kind of statement is redundant. But, when writing client blogs I very rarely include a local perspective when it’s a general interest topic where location is irrelevant. After further discussion with my client, it came out that his perspective was “only local readers are going to turn into clients”.  It is a fair point – but I think you know that I just don’t agree that it’s everything, and here’s why: