Blogging Tag

A lot of business owners are still really intimidated by SEO and the general difficulty of it. They just don’t understand all of the technical mumbo-jumbo and they also don’t have the time to devote to it either. The truth is that SEO is now no longer difficult. It’s really easy and if you have the right mentality and the right commitment then there is absolutely no reason why you can’t go on to experience a huge amount of success. Any business owner can become a master of SEO, and this is especially the case when you have the right tools at your disposal. Is SEO That Hard? Those who are not familiar with website development may hear the words “Google algorithm” and instantly feel uneasy. Sure, the algorithm is complex and it is really difficult, but there is no reason why you can’t go on to be successful with it. The truth is that sophisticated algorithms don’t actually need a sophisticated strategy, and it’s really easy for you to go out there and achieve positive results. Google wants to provide the best online experience and if everything was as hard as you think it is then they wouldn’t be able to do that - purely because nobody would have a clue how to get started.

It is always a bit of dilemma when a client asks that we promote all new blog articles via social media on a daily basis. It’s not that I’m against promoting in this manner, but I am always concerned about balance. I don’t want to get too far into social media strategy, but I would like to discuss how the use of social media affects your blog when you choose these different strategies.

The number of posts on Beth's blog this week convinced me that finding inspiration and promoting creativity in our work is something we're all interested in. How many times do have my editorial guidelines beautifully laid out, clever themes to follow and great photos but then I sit down and BLANK - there's nothing flowing. I've been fortunate to work with many writers who simply don't have time for writer's block - one MPR reporter comes to mind - who have taught me some great ways to keep moving when you have to write on a deadline. Here are my favorite ways to get back in the writing saddle:

It's really hard to sell yourself and reaching out to bloggers to offer a guest post can seem really intimidating. I was going to write more about it today but instead thought I'd take the initiative (translate: feeling lazy) to find a few of the better posts on guest posting out there. These are some folks (some known, some not so known) that seem to write well on blogging topics - each has written about the topic from a different angle, so I hope it's helpful for you. Here you go:

by Beth Graddon-Hodgson [caption id="attachment_3217" align="alignright" width="300" caption="Most people could refrain from a cute panda picture when writing about this topic. I could not. B. "][/caption] The changes implemented earlier this year by Google Panda have caused widespread panic online with many businesses seeing a drop in their rankings.  Now that the dust has settled,  over the next couple of weeks we are going to be exploring some of the things that you can do to make your blog content a bit more in line with the new guidelines that Google has set out. But first, to give you a better understanding of what these changes mean, let’s look at the pros and cons as they pertain to your blog content:

Okay, here’s the thing – let me start off by saying I can’t provide you with a total ‘how to guide’ of what to do to evolve your blog content. Keeping a captive audience is far more complex than even the approach that you use when you’re starting your blog. Every blog is going to be different as every readership is going to be different. What I can give you is some tips based on my own experience in evolving content in a way that will help you reach your goals with your blog and with your business. Here they are:

With these columns, we focus a lot on tips that help you get your blog started – things that will help you generate that readership, get them to engage and so on. It isn’t often that I talk about what happens AFTER you’ve got a captive audience available and how it should change your content.  Like anything good you do in life, your blog content needs to evolve. Once you’ve got that interest of readers, you need to keep it, and evolving your content is the only way that will happen. To help you better understand what I am going to explain (in my next post) with regards to content for highly established blogs, let’s look at what I typically suggest you do with a blog that is just getting started.