The topic of plagiarism has crossed my path on a few different occasions recently, and it’s come to my attention that people just seem to think there are different rules when it comes to the Internet.
While we all learned how to appropriately source references in public school (in the days before the internet), some have thrown those guidelines out the window. That may be because there’s LOTS of plagiarism on the internet already that makes it appear that content theft is normal; it’s not at all uncommon to see the same content posted in 8 different places without a link or credit to the original writer.
I know we covered protecting yourself from how to Stick to the Facts to Avoid Content Plagiarism, but with so much discussion and confusion on the subject, let’s go back to the basics. You want to protect yourself from a lawsuit, and you don’t want to hurt your SEO rankings with too much duplication after all.
Guidelines to Avoid Online Plagiarism
Thanks to Wes Towers for this easy yet powerful list for business owners. Here's how you turn blogging into marketing.
Marketers understand blogging is one of the best ways to reach out to their target audience. It has become an efficient way to share updates, news and other information to your customers and prospects. It is also a great way to share thoughts on issues as well. Although it will never replace the power of the telephone for one-on-one communication, blogging wins hands down for communicating to the masses in a cost effective manner.
A blog site sitting along side your main website lets you as a business owner boost your online presence. It’s an opportunity to share your company’s latest news, events and what’s happening in the industry. The problem is, many set out and never seem to get the readership required for it to really be of benefit to the business.
Now, let’s just say that you already have set up your blog and have even started posting content. What are you doing to let your target audience know about it? What have you done to increase your blog readership? Nothing? Sadly, that’s the answer most people give.
Here are a few pointers to help you turn your blog into a powerful marketing strategy:
You may not think that a simple thing like the format of your blog posts can add much value to how well they perform. But a simple change that really doesn’t alter the way you write, can make all the difference!...
By Beth Graddon-Hodgson
Recently I’ve noticed that the line is becoming blurred between blog and SEO content. Theoretically, anything you post online must by SEO-friendly, but there are still noticeable differences – or so it used to be. If you’ve been following, you know by now I don’t like to fit blog writing into a limited definition as many do. But I also don’t think that absolutely anything goes because you don’t want your blog to become overly technical.
Before I get into where that line should be drawn, let’s consider what role an SEO article (you know the type that’s often produced by the major SEO firms) plays versus what a blog should accomplish:
Many businesses are nervous about sticking their neck out when they blog – they’re worried about people latching on to an idea or opinion voiced that they don’t like, and they’re concerned what that will do to the business.
But here’s the thing, without taking risks, you’ve got nothing to offer, so it is a must. Otherwise, all you’re doing is relaying the same news and fact that everyone else is already providing. Let’s face it, if you’re a small business looking to blog to increase brand awareness, you’re a small fish in a big sea. You’ve got to stand out or there will always be bigger businesses and sources that people turn to for industry news. I lose interest while rewriting and simply reiterating something someone has already said, and that won’t say much for the interest of your readers.
You don’t always need to take extreme risks to attract an audience. There are different types of risks every blog can choose to take. It comes down to your personal comfort level, but here are some ways to go about it:
As our regular readers likely know by now, my strategies in blogging typically find a happy medium between having a technical-minded SEO focus and a customer-oriented approach. I’m all about balance and a big believer that regardless of what your SEO stats tell you, if you’re not connecting with your clients, you’re not accomplishing enough. I bring this up only because there is one area where it’s just dawned on me that my views differ, and it relates to inserting hyperlinks on your blog.
Should Hyperlinks On Your Blog Be About Customers or SEO?
By Beth Graddon- HodgsonYou might think that it’s only your actual blog content that is going to get people to stop by and read, but images play a big role, too. They can help make your blog posts appear more professional and attractive, but that’s really only a small portion of their benefits.
Photo from fOTOGLIF
For one thing, the images can drive traffic to your blog. People search for usable photos just about as often as they search for information online. When you post a photo and use your blogging tool to upload it with a title, relevant keywords and a caption, you’re creating another way for people to find you on search engines. This can encourage them to either read your blog content while they’re already found themselves on your site, or give you a link back if they decide to use your image on their own blog or site.
(Quick note - I thought this was a great time to try out the Wordpress free photo plugin from Crestock. Works GREAT just search "free photo" in your directory or download it here.
Of course, photo usage needs to be done carefully, or you might find yourself at the losing end of a lawsuit. Not all of the pictures you upload on your blog need to be yours, but these are the guidelines to follow before you put a picture on your post:
By Beth Graddon- Hodgson
All bloggers, whether business or casual use a statistics measuring tool with their blog, after all, it’s pretty cool to see just how many people are interested in what you’ve got to say, no? The complexity of the tools varies, with the most basic allowing you to simply see the number of page views for each blog post. The more complex ones can tell you everything from how readers came across your blog, to the countries that your readers live in.