Posted at 11:00h in Integrated MarketingAs Disney approaches its hundredth anniversary in 2023, the company is celebrating the success of its new "Star Wars" franchise. "The Force Awakens" broke the previous $760.5 million box office record held by "Avatar" early in January, and at over $2 billion internationally, it's nipping the heels of "Avatar's" global record. Four other Disney movies currently sit on the international box office top ten list: the first two "Avengers" movies, "Frozen," and "Iron Man 3." As these cinema successes illustrate, Disney's corporate face has shifted from Mickey Mouse to science fiction and fantasy, superheroes and princesses, enabling Disney to adapt to today's markets. Here are a few other brands that have stood the test of time by adapting while staying true to themsleves.