The power of marketing has really been proven by the amount of awareness, funding and treatment advancements in breast cancer since this whole pink ribbon thing started. All the #pink during Breast Cancer Awareness Month may seem a bit tiresome, at least it was to me until I reaped the benefits this past summer. And it brought home to me the fact that marketing is a GOOD thing. That marketing drives the conversation and helps promote not only sales (which is good for the economy) but awareness and funds to help save lives. In May of this year I went in for a routine mammogram at the University of Minnesota Breast Center. Although I hadn't had one since a false positive several years earlier, my mom was being treated for lung cancer and I felt it was time. Also, I had a weird burning sensation in my left breast. One diagnostic mammogram and subsequent biopsy revealed I had high grade DCIS, which some call Stage 0 breast cancer and others precancer.