Posted at 15:07h in Integrated Marketing
[caption id="attachment_4867" align="alignright" width="180" caption="Peggy Olsen is my hero."][/caption] A long time ago I got some of the best advice I've ever been given. Oddly enough it was business advice from a psychic woman claiming to be channeling alien beings (so I guess it was advice from aliens) but that's neither here nor there. What she/they told me was that, as a small business, I always needed to have three income streams. Three things that could generate revenue. If one went belly up I'd still be good to go.So I am a marketing consultant, a PR person and a writer. The writing I only do on the side usually but for one client I'm doing marketing and writing. Do you remember the Mad Men episode this season where Peggy Olsen loses it in frustration in front of a client? That's just what I did last week. Rather than just feel like a fool I think there are some really good lessons that might be helpful for you too.