crisis Tag

By Dina Ely Pizza and Crisis ManagementOh, DiGiorno. What a week you've had. In the wake of the Ray Rice video and ensuing controversy, the Twitterverse showed some true vulnerability and profound emotion with a trending topic #WhyIStayed. Domestic violence survivors used the hashtag to tweet incredibly honest and visceral stories about their experiences. The hashtag has been used more than 92,000 times, according to The Huffington Post. And then there was DiGiorno. DiGiorno's reputation on Twitter has always been fairly good. They usually have their fingers on the pulse of Twitter trends and frequently play off hashtags and memes with great speed and clever wit. However, they made a massive mistake at the height of the #WhyIStayed trend. Not bothering to read any of the tweets actually associated with the hashtag, they simply tweeted, "#WhyIStayed You had pizza."