DIY public relations Tag

The other night I apologized to an editor in chief of a major magazine  - the intern had pulled her name from Cision and I didn't notice before we started pitching. My apology turned into an opportunity for this editor (who was working at 10pm her time, by the way) to start a rant on how pitches came into her email "like weeds". Many people doing their own PR look at the masthead of the magazine, screw up their courage and pitch right to the top. That might seem like a good idea, but in reality, most unknown people get into stories through a freelancer, who isn't listed in the magazine. Or an associate editor. Or through HARO. NOT by sending their "amazing, creative and compelling" pitch to an editor in chief. I realize that everybody can't afford to hire a PR person. But I really wish these DIY publicity "teachers" would teach something other than "how to write a fantastic pitch for the Today Show" that ends up in the email of a top producer who never works at that level. There are relationships that need to be developed, protocol to follow and a natural hierarchy of media that virtually no DIY teacher is teaching. Basically, people are learning how to be salespeople to the media...which the media HATES.  You can't just pitch holiday guides and magically have it turn into "thousands of dollars in sales". Or send to 10 or 20 people and get 2-3 feature articles! Or how about creating a pitch the media can't resist! Or better yet, buy this book and get into O Magazine to become an overnight sensation! 

[caption id="attachment_887" align="alignleft" width="150" caption="John Wooden, the greatest coach of all time"][/caption] A couple years ago I started a coaching service called Waxcoach - it was a fun and inexpensive way to help small business owners, authors and entrepreneurs learn the basics of PR and tactics for doing it themselves. And then I got REALLY busy working on some high profile campaigns like Dan Buettner's The Blue Zones: Lessons for Living Longer From the People Who've Lived the Longest , Yale University's Weight Bias Campaign and others. Time's a bit more manageable now and I'm really excited to announce that I'm doing one on one coaching again. Here's the scoop - it's pretty affordable, you just buy a package of hours - minimum of 10 at $125 per hour. Folks who read this blog also get a 30 minute phone consultation totally free.