email marketing Tag

31 Mar

Posted at 16:03h in Integrated Marketing by
email marketingAfter 21 years taking the stage on The Late Show, David Letterman has sadly announced his retirement. Not only leaving behind years of laughter and a comedic legacy, Letterman has also produced valuable lessons for email marketers searching for success. Just as Letterman’s producers would work endlessly behind-the-scenes to ensure his opening act would be a hit with the audience, marketers should take a similar course of action to create a star subject line. For email marketers, every one of their campaigns acts similarly to an episode of The Late Show, with the subject line serving as the opening act and setting the stage for the rest of the show. To ensure the audience is hooked and engaged throughout the entire process, marketers must to invest the appropriate time and resources into creating a killer opening act with a star subject line. If not, they’ll be sure to have a flop right into the spam folder. Campaigner, an email marketing firm, has identified these top-three tips for email marketers to channel their inner Letterman and set the stage with an attention-grabbing subject,  to increase overall engagement and ROI.

14 Nov

Posted at 09:15h in IMC by
email marketingThank you to Campaigner for sending along these tips to improve your email marketing tactics!  Black Friday deals. Holiday sales. Travel promotions. New Years offers. This holiday season, all email marketers and online retailers are in a hunger games of their own: keeping their promotional emails alive – and out of the spam folder – will determine their ability to survive the email marketing games. Avoiding the dreaded delete button is a taxing battle, as 23 percent of consumers claim they get overwhelmed with holiday offers and just ignore them, while 31 percent look, but rarely take action and make a purchase, according to a recent Campaigner survey. Similar to how Katniss Everdeen puts on a façade to entice her sponsors, email marketers need to adopt a mix of eye-catching graphics and personalized content to make a lasting impression. In the spirit of  The Hunger Games: Mockingjay being released later this month,  here are a few tips for email marketers to channel their inner Katniss and emerge from the arena as a victor. May the odds be ever in your favor!  1.    Channel Your Inner Katniss with Fail-Safe Precautions: With her life on the line, Katniss never makes the same mistake twice. Taking fail-safe sending precautions prevents the same from occurring in your email marketing campaigns. You’ll be sure to ruin your chances with customers if you spam them with emails they can’t open. With more and more consumers reading email via smartphones or tables, be sure to implement responsive design (mobile) templates to make your content easy to read and interact with. Otherwise, similar to how the cannon blast signals a tributes demise, you’ll become a victim of the delete button and will leave the email marketing games early. 2.    Your Email Marketing Mockingjay – Make an Impression:

19 Oct

Posted at 18:57h in Integrated Marketing, Social Media by
shutterstock_184633280Although Twitter introduced animated GIFs to their website earlier this year, most social media sites are not compatible with GIFs. Twitter has become GIF-friendly with the creation of GIFV, a looping video with a smaller file size and consequently a faster loading time, states Imgur. This change has made it possible for these movie-image hybrid files to be used in marketing on a variety of platforms.

Twitter

As noted above, one of the best ways to take advantage of GIFs is on Twitter. If your company has a Twitter account (and it really should), tell the world about your services or products with a GIF. Not only is it more eye-catching than a string of images but it also takes less time to watch than a video. In the Information Age, time is of the essence, which means you can no longer expect your viewers to watch a product video that's over five minutes long. Use a site like GIFMaker to upload your images and create a short animated GIF. For example, Gap did a brilliant job with a GIF that both promotes their famous 1969 jeans and this year's tagline, "Dress Normal."

Emails

Using GIFs in marketing emails is a great way to make your brand stand out. However, there are some points to keep in mind.