Instagram has nearly 1 billion active users around the world. Like other social media platforms, Instagram is full of features to entertain and engage users. The modern social media channel reveals Instagram updates frequently, and keeping up with social media changes is a challenge. So lets us find some of the most important Instagram features that benefit both users and marketers.
Since its launch, Instagram has added many features that benefit both brands and personal users with paid ads as well as organic posts. Let’s dive deep into Instagram’s classic features and new updates.
Instagram Dark Mode
Users can now enable dark mode for Instagram.
Instagram users with certain operating systems such as iOS 13 and Android 10 are now experiencing the darker version of Instagram on their mobile devices. If you have these versions, you can now enable and disable through display themes.
Instagram has launched a new feature called Restrict that will allow users to block interactions from users. Restrict feature is different from blocking someone because the profile which has been blocked will know that they are blocked.
If a user sends a hateful comment to your account, no one will be able to see it but them. The account user will be able to reveal the comment if they are interested, otherwise restrict comment will be in its place.
Encouraging user generated content (UGC) is one of the most important things you can do for your brand. It’s not that brand generated content isn’t important and doesn’t have a place. UGC just brings something fresh to the table.
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