entrepreneurial impatience Tag

Summer seems like it should be a slower time, and so I thought I would write about a skill that we all need to add more of - patience. Many people struggle with entrepreneurial impatience.  And that's not always a bad thing. It's often our sense of urgency that drives business growth in the first place, right? Plus, I think that part of the psychological makeup of many entrepreneurs is a minor case of ADD, or in my case, ADHD with an emphasis on the H. Renowned psychiatrist Dr. Dale Archer even called it an entrepreneur's "superpower" in a 2014 Forbes article.  Whether or not you have a diagnosis of ADD, impatience can often be fatal, particularly where marketing is concerned. entrepreneurial impatience We often try something once, or for a short time, and when there are no immediate results says “Well that doesn’t work.” It’s like lifting weights one day and expecting a tricep cut to develop overnight. I’m not suggesting that we all go out and spend a bajillion dollars on advertising. But I do think that in order for promotional tactics to work you have to learn to wait a bit. Here are some questions to ask yourself to see if maybe your own sense of urgency has turned into a bad case of entrepreneurial impatience: