When marketing is done, it’s not a matter of randomly coming up with campaigns out of the blue. It requires a strategy that works best when driven by supporting data. The same is true if you intend to do Facebook marketing.
Facebook has proven that it has evolved from a mere social networking platform, but to an effective marketing platform as well. This is not only because of the large user base that Facebook has, but also because of the multiple tools that are geared to help make marketing in it more systematic, and more capable of achieving your goals. With that, data-driven Facebook marketing can help you achieve your desired results more efficiently.
What is data-driven marketing?
Data-driven marketing is making use of relevant data to craft winning marketing strategies. Doing data-driven marketing involves the collection of data from your marketing campaigns, analyzing them, and using them to aid the creation of better campaigns in the future.
The data you’ll collect not only involves the demographics of your target market but also how they reacted to your previous campaigns so that you will know how you will design your new marketing campaigns.
When done correctly, data-driven marketing can allow you to improve your lead generation, and ultimately, your conversions.