16 May The three biggest obstacles to gaining national recognition
Posted at 09:36h
in Public Relations
On Thursday, I"ll start a small series on taking your message to a national level - what it takes and how to get there. But first, let's look at the three biggest obstacles to gaining national recognition.
I work with a lot of business owners, authors, entrepreneurs and others who are quite well-known in their local markets. Virtually all of them dream of creating a national platform at some point. And some of them do make it, like my friend Michael Schneider who is well on his way as a travel expert.
Others do not. And I have to say that I can spot them almost immediately. There are three reasons why people do not (and cannot) move to the next level. Here they are: