According to the July 2013 issue of
Forbes the generation known as Millennials, or Generation Y, are re-inventing the word charity. Although this demographic (those born between the 1980s to the early 2000s) has been referred to as lazy, unmotivated "slacktivists" the
Huffington Post reported in July of 2013 that Gen Y is increasingly looking for new and innovative ways to give back. I myself wrote about this a few weeks ago as one of the 5 reasons why I personally would rather work with Gen Y.
Companies are marketing new socially responsible products and services that appeal to this generation based on effortless and hassle-free ways to give back. Here are five products/services in this category that appeal to Millennials because they include a charitable component as part of their business model:
According to the July 2013 issue of Forbes the generation known as Millennials, or Generation Y, are re-inventing the word charity. Although this demographic (those born between the 1980s to the early 2000s) has been referred to as lazy, unmotivated "slacktivists" the Huffington Post reported in July of 2013 that Gen Y is increasingly looking for new and innovative ways to give back. I myself wrote about this a few weeks ago as one of the 5 reasons why I personally would rather work with Gen Y.
Companies are marketing new socially responsible products and services that appeal to this generation based on effortless and hassle-free ways to give back. Here are five products/services in this category that appeal to Millennials because they include a charitable component as part of their business model: