going viral Tag

03 Aug

Posted at 12:52h in Integrated Marketing by
Advertising seems to have less and less of an effect on consumers every day. More people are skipping commercials while watching television programs, thanks to recording services like DVR and streaming services like Netflix. And online ads are easily ignored by Internet surfers. So companies today are looking for new ways to reach people. Many are taking to the streets with guerrilla marketing campaigns that are designed to shock and awe those who experience their stunts live. And, if all goes well, videos of these stunts can go viral online through social media. Here are five of the best guerrilla marketing pranks:

1. Carrie Gets Coffee

Few people actually believe in telekinesis, the ability to move objects with your mind. But what if you actually watch it unfold in front of you? Well, as this promotional prank for the remake of the movie "Carrie" shows, most people will become believers — or at least terrified — if someone with telekinetic powers shows off her skills before their very eyes. The setup for this prank was genius. They rigged the cafe with remote controls, pulleys and springs so it all looked horrifyingly real when a patron flips out and lifts a man off the ground and makes books fly off the shelf.

2. MorphCostumes Has a Mannequin Army