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11 May SEO is Way Easier Than You Think – Here’s Why
Posted at 14:59h
in The New Entrepreneur
A lot of business owners are still really intimidated by SEO and the general difficulty of it. They just don’t understand all of the technical mumbo-jumbo and they also don’t have the time to devote to it either. The truth is that SEO is now no longer difficult. It’s really easy and if you have the right mentality and the right commitment then there is absolutely no reason why you can’t go on to experience a huge amount of success. Any business owner can become a master of SEO, and this is especially the case when you have the right tools at your disposal.
Is SEO That Hard?
Those who are not familiar with website development may hear the words “Google algorithm” and instantly feel uneasy. Sure, the algorithm is complex and it is really difficult, but there is no reason why you can’t go on to be successful with it. The truth is that sophisticated algorithms don’t actually need a sophisticated strategy, and it’s really easy for you to go out there and achieve positive results. Google wants to provide the best online experience and if everything was as hard as you think it is then they wouldn’t be able to do that - purely because nobody would have a clue how to get started.
15 Feb AI is Impacting Translation in an Entirely New Way
Artificial intelligence has been changing the landscape of our world since its introduction in the 1950's. It has already made a significant impact in tech industries. Now it's now permeating across verticals ranging from medicine to education. One sector that has made significant advancements with the aid of artificial intelligence is the online translation industry. In fact, AI is impacting translation in a multitude of ways. This is of importance to marketers who are facing increasingly demands for multi-lingual campaigns. You may already have an idea of this. If you’ve ever translated a phrase or a sentence using a program like Google Translate, you’ve encountered a form of artificial intelligence. As AI transitions from the more rigid, rule-oriented Narrow AI to the human-like AI of Deep Learning more complex processes like eLearning translation and intuitive machine translation are happening faster and more accurately than ever. Here are the ways in which AI is impacting translation and why it will be a fixture well into the future:08 Jun Google vs. Yahoo: The Local Listings Battle
By Dina Ely
I recently had the “pleasure” of having to update approximately 60 business local listings for a client across the Google and Yahoo local business networks, and what I experienced working with both companies on this was an eye-opener. In the end, I think I've figured out why Google will always trump Yahoo, and how out of touch Yahoo is with the needs of small and medium businesses. (Marissa Mayer, take note - there are a few things I think you've forgotten since the Google days.)
For this grand adventure I worked in the dashboards of both sites as well as extensively on the phone with support. Let me compare and contrast the overall experience and discuss a few takeaways.
Yahoo
Both Google and Yahoo play an important role in local search (as do a few other players – but that's another post for another time). Google is used more by customers in local searches, but to ignore Yahoo altogether would be foolhardy. Especially since Yahoo, like Google, offers free business listings. What they also offer, and pretty much give you no choice but to use, is a variety of subscription-based services including Localworks, which starts at $29.99/month per listing.
Here's where I hit my first road block. In order to do anything substantial with these 60 some odd listings, I really had no choice but to pay for a Localworks package just to get a fully-featured version of the marketing dashboard. If you try to go the free route, the tools available to you are minimal and it's virtually impossible to do anything on the kind of scale I needed. I claimed and prepared to edit every outdated listing, but everything came to a grinding halt when I hit the log jam of verification postcards. (This will come up with Google too, in just a minute.)
01 Oct Post-Google Authorship: How To Manage Your Website’s Authors
Posted at 17:42h
in SEO
Death is often temporary and perplexing in the world of search and Google, a fact only further proved when John Mueller of Google Webmaster Tools announced that Google would no longer support rel=author markup. Consequently, SEO professionals who preached authorship as the future of content ownership and recognition are losing trust from online marketers and authors who dutifully followed suit to maximize their content marketing strategies.
But the loss of trust is premature; when you separate Google authorship from Author Rank, a path for managing your digital content becomes clearer and just as impactful.
Why Should I Still Care?
As Search Engine Land describes, Author Rank is derived from Google's 2007 agent rank patent and its relevance was renewed after CEO Eric Schmidt's comment in his 2013 book. "Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top [verified] results. The true cost of remaining anonymous, then, might be irrelevance." We now know that authorship markup and Google+ will not be a catalyst in identifying content ownership.
28 Aug How Google Has Ruled Online Communications
Posted at 12:12h
in Integrated Marketing
By Ivan Serrano In 1985, just when the mobile phone was getting on its feet, the idea for Google was born. Two 22-year-old Stanford graduate students decided the Stanford campus needed an online database, as opposed to the physical database in libraries, to store, collect, share...
01 Nov Google conceals keyword source of traffic
Google's recent announcement that it will be encrypting search queries for users signed into their Google accounts is troubling to some observers. The search giant has cited user security as their main motivation for the change, but it will have serious impacts on SEO. ...