grammar and copywriting Tag

[caption id="attachment_4199" align="alignright" width="224" caption="What would Molly do?"][/caption] I've had a few conversations over the past couple of weeks regarding the use of serial commas and other little grammar tics. It was helpful for me to read Jonathan Crossfield's blog post  talking about the fact that writing is about CLARITY not about grammar. The internet and blogs in particular have really changed this for most of us. For example,  I believe a brochure that still uses serial commas in its copy  a) looks messy and b) is old school.  So sue me.