hiring a PR person Tag

I hear those who commented on last week's post on reasons NOT to do your own PR - it CAN be really expensive to hire a PR person.   If you're not living in NYC or LA (or even if you are) you'll find there are some really affordable agencies and freelancers that could make all the difference for your business. Before you pooh pooh the idea of hiring a PR professional, let's look at what your costs might be.