how to start a blog Tag

20 Apr

Posted at 09:14h in Uncategorized by
By Beth Graddon- Hodgson Once you have a focal point for your blog and have decided whether you’re going to focus on writing your blogs in a topical or personal style (or combination of the two, it’s time to actually sit down and start blogging. If you think making those decisions was a challenge, then you’re in for what’s the hardest and most essential part of creating an effective business blog. After all, some of those elements are decisions you only need to think about once; choosing a specific blog topic has to be on your mind whenever you sit down to write on a weekly or daily basis. This is one topic that’s a bit harder for me to write about, because there are endless examples, so it’s hard to put a specific guide in place. What works for one company also won’t necessarily work for another even in the same industry either.  Since I can’t tell you WHAT you’ve got to write about, I will provide you the process I go through with my clients  determine which direction I should go with each of the posts.

23 Mar

Posted at 17:02h in Small Business, Social Media by
When starting a blog for your business the first thing you need is a topic. Obvious, perhaps, though you’d be surprised to learn the number of people who don’t think establishing a topic is essential. There’s a belief that if you just start writing, people will come. That might be true when writing a personal blog, but it doesn’t apply in business. With a business blog, you need to ATTRACT your audience. With a personal blog, you’ve already got people who have a vested interest in what you’ve got to say. Just because you work in a specific industry and have knowledge of your craft doesn’t mean you’ve got a voice that people want to listen to just for the sake of it. You’ve got to give them something to lure them in and keep them coming back. That all begins with picking the right topic.