Instagram Tag

Instagram has nearly 1 billion active users around the world. Like other social media platforms, Instagram is full of features to entertain and engage users. The modern social media channel reveals Instagram updates frequently, and keeping up with social media changes is a challenge. So lets us find some of the most important Instagram features that benefit both users and marketers. Since its launch, Instagram has added many features that benefit both brands and personal users with paid ads as well as organic posts. Let’s dive deep into Instagram’s classic features and new updates.
  1. Instagram Dark Mode
Users can now enable dark mode for Instagram. Instagram users with certain operating systems such as iOS 13 and Android 10 are now experiencing the darker version of Instagram on their mobile devices. If you have these versions, you can now enable and disable through display themes.
  1. Restrict
Instagram has launched a new feature called Restrict that will allow users to block interactions from users. Restrict feature is different from blocking someone because the profile which has been blocked will know that they are blocked. If a user sends a hateful comment to your account, no one will be able to see it but them. The account user will be able to reveal the comment if they are interested, otherwise restrict comment will be in its place.

B2B brandInstagram is growing and shows no sign of slowing down. There are currently over 400 million users and it’s expected to increase 15% this year, far ahead of any other social media platform. If you're a B2B brand, you might be wondering if this could be your next big customer acquisition channel? Maybe, but only if you approach it in the right manner. Instead of jumping on the bandwagon, it makes more sense to take a strategic approach.

1. Understand Instagram’s Demographics

Irrespective of its increasing popularity, Instagram is an effective social media platform only if its demographics match that of your customer. According to Pew Research, Instagram is extremely popular among 18 to 29-year-olds, with 53% using the platform. Instagram reveals that 75% of its user base exists outside the U.S, with half of the last 100 million users coming from Europe and Asia. If this group makes up a small percentage of your total customers, there is still a silver lining. Your audience may be small, but it will be highly engaged. Trackmaven found that Instagram provides 20 times more engagement than LinkedIn, the standard B2B social media platform.

2. Determine Your B2B Brand Key Performance Indicators

Establishing a key performance indicator (KPI) verifies your level of success in marketing on Instagram. A KPI brings objectivity to your efforts and helps ascertain the effectiveness of your endeavours. Examples of KPIs include number of followers, engagement rate, and traffic to your website. Which KPIs you choose will be a function of your marketing objective. B2B marketing efforts are typically focused on generating quality leads and getting sales. Since sales can’t be made directly from within Instagram, it’s imperative that your Instagram audience finds their way to your website landing page. If this is the goal, there are some characteristics of Instagram of which you should be aware.

3.Work Within The Limitations of Instagram

Instagram is a platform made for socializing through the sharing of pictures. It wasn’t made specifically for B2B brand marketers. Except for paid advertising, images that are shared don’t contain links. The only way for an Instagram user to get to your site is via a link in your bio. Consequently, your profile should be treated as more of a mini landing page, with a strong call-to-action. Some posts should encourage your audience to click on that link in your profile, to help drive traffic back to your site. Paid advertising is another option worth considering as a call-to-action is allowed within the ad.

4. Extend Your Content Marketing Efforts

Instagram is a unique social media channel with its own customs and conventions. As such, your content marketing efforts must extend to incorporate the individuality of this platform. Images rule when it comes to Instagram, and this can pose a challenge for many B2B marketers. Here are a few ideas to help keep your stream interesting:
  • Provide a behind-the-scenes view. Showcase what you do by using a quality educational image, thoughtful caption and a great filter to make that picture pop.
  • Use video. If a picture is worth a thousand words, how much is a video worth? Instagram now allows videos up to 1 minute in length, so you can even demo your product or service. Alternatively, you can repurpose your YouTube channel content by providing small snippets on Instagram.

InstagramWe are constantly bombarded with images. TV advertisements, social media content, email messages or print articles—we're constantly having words and images thrown at us. But using the right images on the right platform can help your visual marketing strategy work.

Fast Facts

If you aren't using visual content consider this:
  • According to WishPond, 90 percent of information transmitted to the brain is visual and visuals are processed 60,000 times faster in the human brain than text.
  • WishPond studies have shown that posts with visuals have 94 percent more page visits than those which don’t.
  • Studies conducted in June of 2014 have shown that 23 percent of young people cite Instagram as their favorite social media platform, according to AdWeek.
  • There are 300 million accounts on the photo sharing app, according to Instagram.

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