21 Oct Know Your Best Customer
Posted at 11:25h
in IMC
This morning I gave a presentation at the venerable James J. Hill Center in downtown St. Paul. Beautiful place! The Center has created a new business program based on a similar, quite successful program in London. My talk was one of a series of free lectures open to the public.
I am passionate that businesses understand and know their customers really, really well. It's not enough to be personal with your customers. These days you have to get intimate in order to find them and keep them. I've embedded the slideshare below, but here are the main points I hope my audience walked away with this morning.