If I told you how to write a marketing plan - from start to finish - in 20 days working just 15 minutes a day, you might not believe me, right? The truth is, writing a marketing plan doesn't have to be hard. As long...
I'm doing a webinar for WOMMA tomorrow (check it out here if you're interested - it's free!) and it got me thinking about linked tactics. This is probably the easiest way to inject a bit of IMC into your current projects. Creating an IMC toolkit basically means you're going to consciously "collect" the combinations that work for you. In order to build your toolkit, you need to really think about the tactics you're linking, how and why they work and how to make them even more powerful.
First, carefully examine your current marketing processes. Identify everywhere you are already linking tactics, from social media to landing pages, hashtags, QR codes, etc.
After that list has been created, try to brainstorm a third tactic that would boost the performance of the first two and predict the results. Just guess if you have to – testing and measurement has to start somewhere. The third tactic is often timing, or it can be another marketing channel.
Now identify those tactics operating on their own and do the same exercise. Add another tactic, experiment with the timing, or even simply add a hashtag. Then measure what happens. This is the beginning of your IMC linked tactic toolkit.