While the
terms brand and logo are often used interchangeably, your logo is just a small part of your overall brand. Your brand is anything that represents your company and your logo is the single image that customers identify you
by. If you take time to design an effective logo your customers can identify your company in minutes just by seeing the image. Some great examples of effective logo designs are McDonald's golden arches, Nike's Swoosh and Amazon's smiley face.
While you cannot expect your logo to imprint your brand in just a few days, the design you choose could be sending the wrong messages to the right customers. Here are five of the worst messages your logo could be sending your customers:
While the terms brand and logo are often used interchangeably, your logo is just a small part of your overall brand. Your brand is anything that represents your company and your logo is the single image that customers identify you by. If you take time to design an effective logo your customers can identify your company in minutes just by seeing the image. Some great examples of effective logo designs are McDonald's golden arches, Nike's Swoosh and Amazon's smiley face.
While you cannot expect your logo to imprint your brand in just a few days, the design you choose could be sending the wrong messages to the right customers. Here are five of the worst messages your logo could be sending your customers: