You may wonder whether you should incorporate a social media employee advocacy program into your integrated marketing plan. There are many good reasons to do so - it increases the company reach, shows that employees are invested in the company, and can help raise the brand image across social media. But how do you build a program that bridges social media and employee advocacy? You'll need a system that works for you and your employees. Making an overreaching or too stringent schedule will only decrease buy-in and make everyone hate social media. Use these tips to build a social media employee advocacy system that your team can keep up with.