Posted at 15:22h in Integrated MarketingBy Jenny Martel Last week I talked about how moms DON'T want to be marketed to. This week I'll be positive (I promise) and tell you that I prefer two tactics, education and humor when firms market to moms. I want varied portraits of different child-focused families and I want to know how to get there. I want to see a child-prioritized domestic universe featuring an intelligent mother making good, information-based decisions. Use a unique format to educate me about your product and how it will assist me as a mother. I’ve seen very few educational commercials that capture my interest. Perhaps this is because we are "multi-minders" as Stephanie Holland mentions in a post at she-conomy.com Holland says that we “multi-minders” are unlikely to be ever pay full attention to just one thing. In fact, we're quite likely to be concurrently engaged in several other things. According to Holland, the best place to reach a mother’s full attention in online with interactive, informative marketing on websites. I love what Joy Geduza says in her post on PPC Performance in the Wax blog. Basically, Geduza thinks intelligent and educational marketing starts with an intelligent marketer. I think this is really important when you market to moms. We're smart, not frazzled! (Okay, we're smart AND frazzled.) She suggests starting by placing your product in the right place with the right keywords. Then continue building with the right sort of evidence at the right moments, especially with trust-building information like convincing data and testimonials. What's a good example of a great commercial, in my humble opinion?