Have you ever found yourself thinking something along the lines of “Marketing has changed more in the past two years than in the previous 50”? Adobe’s Digital Distress Survey 76% of surveyed marketers agreed to this exact phrase back in 2013. Skip to 2019 and digital marketing trends seem to be accelerating rather than slowing. Everything from business operations to the web itself is in a dynamic state of progress. Artificial intelligence has opened the doors to personalized campaigns and marketing automation, which have become standard practices. Consumer needs, wants and desires are naturally shifting. The ability to integrate CRM systems and other backend systems with tools like Zapier are creating inexpensive, powerful marketing stacks for smaller businesses. lAs a result, digital marketing trends continue to disrupt the marketing industry. In today’s competitive marketing landscape you can’t afford to ignore the latest digital marketing trends, no matter how small your business is.
5 Digital Marketing Trends to Watch for in 2019
Evolved influencer marketing
As the focus of social media marketing shifts to engagement rates, more authenticity, and transparency, it’s time for brands to rethink their influencer strategy. Influencer marketing in 2019 is not about numbers and big names – it’s all about finding the right person that is considered an expert within their niche, whom your audience can trust and relate to.Micro-influencers are not only gaining ground because it has been proven that those with smaller follower counts have higher engagement rates. Consumers have grown weary and untrusting of big celebrity endorsements. Smaller influencers' services are still much more affordable than those of mega influencers, which has opened the doors of opportunity to smaller brands and even local businesses. If you haven’t yet done so, now is the time to jump in on the opportunity and explore how you can borrow someone’s influence to build your online presence, strengthen your brand image and earn your audience’s trust.
I am happy to announce that the Wax Marketing blog was recently named one of the Top 100 Online Marketing Websites & Blogs for Internet & Digital Marketers by Feedspot. The list was compiled from thousands of online marketing blogs using criteria like Google search...