I have noticed that a lot of us are pretty polarized when it comes to our marketing efforts. We are way too impatient to see results from new marketing tactics, and often don't measure the old ones effectively to make sure they're still working. As I mentioned a couple weeks back, you have to look back objectively at the past year before you can accurately plan for the next. To help you do that, I've created some questions to ask yourself about the sales and marketing you've done in 2011.
[caption id="attachment_928" align="alignright" width="150" caption="Wax Marketing mug to the first 5 who ID this photo"][/caption]
I got so many questions about my last post "7 Steps to Bigger Marketing Muscle in 2010" I thought I'd give you some detail on each one of the steps. Measurement seems to be really tricky for people - but it's actually pretty simple. Once you have some basic measurements in place and you feel a need to go deeper, visit KD Paine's measurement blog - she's the real guru. I'd love to hear specific examples of how people are measuring their own results, so comment away! Here's my quick and dirty take -