marketing small business Tag

I've been writing quite a bit about content marketing and the appeal of having your intellectual capital on full display online. But a client asked me this question the other day, and I thought it was worth answering. Are promotional materials (swag, tchotchkes, doodads or whatever you call them) still worth it? The answer has to be a resounding yes! Promotional materials are an excellent add-on to an integrated campaign. Mugs, t-shirts, a URL on the back of your car...all of these are excellent reminders and for the most part, really inexpensive impressions. One of the most memorable promotional pieces I saw once as a  pencil that changed color depending on the mood of the user. That was certainly a conversation starter for the brand. (Here's the URL for that product, if you're interested: ) Here are a few ideas that work well for "on the ground" marketing to supplement your online work:

the Wax BlogI realized after 8 years in business I've seen some trends in how entrepreneurs kick off a new year. One thing I know I need to work on is calibrating the right sense of urgency in terms of all my goals and plans for 2011.  This seems to be an issue for many small business owners as well.  It's not easy to keep everything in balance this time of year - not burning out too fast OR taking too long to plan. See if you can identify any of your own traits in these characterizations: