28 Feb Oscars 2011 – proof that youth and good looks are boring
Posted at 10:41h
in Integrated Marketing
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With as much emphasis as we marketers make on the appeal of youth and beauty to promote products, I thought it was interesting that the best moments came at the 2011 Academy Awards came not from the young, gorgeous hosts there to pull in the elusive 18-34....the best Oscar moments came from the older crowd. There are some lessons we can learn from last night's broadcast.
First, let's talk about James Franco and Anne Hathaway. I thought he was a rather odd choice given all of the really funny younger comedians available.