It’s no shock to anyone who works with analytics and data that AI is changing everything. From automating some of the data analysis processes of the past to new promising ventures with Big Data and machine learning, major things are coming to this element of...
In a dynamic, ever-evolving field, it’s essential to stay updated with blogs, news and social posts to keep ahead of industry trends, but marketing books offer invaluable, more in-depth insight that you won’t often find elsewhere. Learning from the successes and failures of the pros...
Between new technologies and intense competition, the world is changing fast. To stay relevant you need to be learning and adapting all the time. We realize however it can be hard to spend time learning when you’re trying to build and run a business.
With so many digital marketing podcasts out there, it’s hard to know which ones are worth your time. Raj Jana is a successful e-commerce entrepreneur. He recommends the following 7 marketing podcasts as a great way to turn your morning coffee or commute into a classroom.
What sets this podcast apart from the rest is its attention to current cultural trends. Hosts John Pullizi and Robert Rose do a great job of tying in current news with what’s happening in the marketing industry. They end each show with a segment of the same title, which gives listeners some real-world examples of what’s been discussed. This is really a great resource for anyone looking to understanding the marketing industry and how to succeed in it.
Brand and business ambassadors aren’t always that easy to come by. The market is a heavily saturated place, and with more consumers turning to digital means to get what they want, they can be as picky and fickle as they want. You’ll already be aware...
are digestible and easily transferable to your own business.
2. Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series) 5th Edition by Perry Marshall, Mike Rhodes, and Brian Todd
If you’re like the majority of entrepreneurs across the globe, you probably find that your everyday work life is taken up with juggling the many operational tasks which are involved in running a business. As a marketer, you’re also probably ahead of many people when...
RFM, 40/40/20 and other basic marketing rules no one should ever forget Both entrepreneurship and marketing are fields that experience rapid change, especially in the last couple decades as tech has taken over. However, both entrepreneurship and marketing are fields where experience is extraordinarily valuable at...
[caption id="attachment_13023" align="alignright" width="272"] We all love quizzes as part of the marketing mix.[/caption] In the digital marketing world it's all about creating engaging content for your users. From writing an informational blog to uploading a fun video, there are several kinds of content for you...
What kind of marketer are you? Integrated marketing can be approached from many different angles. If you're a public relations person, you'll probably anchor your IMC plan from earned media and content marketing. Digital marketers may start with keywords and landing pages. Knowing your home...
As I mentioned last week, January is a great time to write a marketing plan. If you've never created a marketing plan before, or if your plan could use a refresh, my free eBook How to Write a Marketing Plan in 15 Minutes a Day makes...