A microsite or mini-site is a stand-alone website that rose in popularity as a marketing tool in the mid-1990s with the growth of Google's then-revolutionary pay-per-click business model. Microsites are still a great way to create a brand-oriented experience for consumers, and serve as a landing page for search results. TopRankBlog reports optimized microsite landing pages improved site conversion rates by up to 200 percent.
Microsites give your brand a chance to shine without the extraneous information and features that your primary site may contain, and here is a look at how you can leverage microsites into your marketing strategy.
Provide Focused Content
Microsites can give customers and consumers a landing page for a specific product or service, campaign or project. Not only can they highlight one aspect of your business, they can increase awareness of your brand as a whole to consumers who might not be familiar with you. By keeping your microsite simple and easy to navigate, it can direct consumers to what you want them to see. To achieve this, think about exactly what it is you want to highlight and stick to it. Don't get off topic; consumers will become interested in your other offerings if you can grab their interest in the one thing you're highlighting.
A key component to microsite design comes in the earliest stages, when creating a hierarchy for your site.
A microsite or mini-site is a stand-alone website that rose in popularity as a marketing tool in the mid-1990s with the growth of Google's then-revolutionary pay-per-click business model. Microsites are still a great way to create a brand-oriented experience for consumers, and serve as a landing page for search results. TopRankBlog reports optimized microsite landing pages improved site conversion rates by up to 200 percent. Microsites give your brand a chance to shine without the extraneous information and features that your primary site may contain, and here is a look at how you can leverage microsites into your marketing strategy.