midwest Tag

Social Media Usage in the MidwestSome time ago I was happy to participate in the Social Scene Midwest study of social media usage in the Midwest. In exchange, they promised us participants a copy of their final report, which they recently delivered. The results were quite revealing, particularly from a regional marketer's perspective. First, a little background about the survey:
  • 10 Midwest states were included
  • A total of 1,339 responses were collected
  • Conducted by two firms (Brand Driven Digital and Vernon Research Group) with an interest in both individual and business usage of social media throughout the Midwest