10 Sep Study: Social Media Usage in the Midwest
Posted at 18:24h
in Social Media
Some time ago I was happy to participate in the Social Scene Midwest study of social media usage in the Midwest. In exchange, they promised us participants a copy of their final report, which they recently delivered.
The results were quite revealing, particularly from a regional marketer's perspective.
First, a little background about the survey:
- 10 Midwest states were included
- A total of 1,339 responses were collected
- Conducted by two firms (Brand Driven Digital and Vernon Research Group) with an interest in both individual and business usage of social media throughout the Midwest