mobile Tag

10 Aug

Posted at 16:23h in Mobile by
Push notifications have been around since 2009, starting with Apple’s release of iOS 3.03. Since that time consumers have become increasingly accustomed to this service, particularly as used in apps and more recently in web applications. Rich Media Push Notifications in particular offer marketers a new channel to connect with consumers, especially in this era of increasing adblocker usage. Consumers enjoy receiving push notifications that are relevant. According to a recently released report by Vizury, static push notifications receive abysmal click through rates (CTR) ranging from 4% to 8%. The reason for the low CTR is that mobile users don’t like wading through dozens of generic and irrelevant messages before finding one that is actually useful. Think of this as the modern day equivalent to email inbox overload, except worse. Push notifications are highly distractive and you can’t quickly scan through them in the same manner as your email inbox.

19 Oct

Posted at 18:57h in Integrated Marketing, Social Media by
shutterstock_184633280Although Twitter introduced animated GIFs to their website earlier this year, most social media sites are not compatible with GIFs. Twitter has become GIF-friendly with the creation of GIFV, a looping video with a smaller file size and consequently a faster loading time, states Imgur. This change has made it possible for these movie-image hybrid files to be used in marketing on a variety of platforms.

Twitter

As noted above, one of the best ways to take advantage of GIFs is on Twitter. If your company has a Twitter account (and it really should), tell the world about your services or products with a GIF. Not only is it more eye-catching than a string of images but it also takes less time to watch than a video. In the Information Age, time is of the essence, which means you can no longer expect your viewers to watch a product video that's over five minutes long. Use a site like GIFMaker to upload your images and create a short animated GIF. For example, Gap did a brilliant job with a GIF that both promotes their famous 1969 jeans and this year's tagline, "Dress Normal."

Emails

Using GIFs in marketing emails is a great way to make your brand stand out. However, there are some points to keep in mind.