online marketing Tag

13 May

Posted at 18:44h in Integrated Marketing by
tools for online marketersBy Bryce Colquitt, Small Business MBA  In 2015, it can be harder than ever to stand out. There are so many marketing channels, and so much noise. There are also a ton of decisions to make – what to write about, how to get your content out there and who to talk to.  Fortunately, there are more tools than ever for online marketers to make our jobs easier and make us more effective. Here are 10 tools for online marketers that you should definitely know about: TOOLS FOR INCREASING TRAFFIC 1. BuzzSumo Use BuzzSumo to find out what content is resonating with your audience. This tool shows you the most popular content about a topic, or the top performing content of a certain website. It will also list who is sharing this content and on what platform. 2. Google Trends With Google Trends, you can see what everyone else is searching for. This tool is good for figuring out what’s current. Wondering if people are still interested in a certain topic? Google Trends will let you know. Deciding on what keyword to use? Google Trends will tell you which one is searched for more. 3. Canva What makes Canva so great is that it gives anyone the ability to create gorgeous graphic designs. It can be used for all sorts of things (like making PowerPoint presentations more interesting), but for a marketer, it’s perfect for creating marketing graphics, infographics, and images to be shared on social media. 4. Open Site Explorer

09 Jul

Posted at 08:18h in Digital Marketing, Integrated Marketing, Small Business by
A few weeks back I noticed a post on the New York Times small business blog about hiring. In that post, small business owners were lamenting the fact that even with current unemployment rates they still had a tough time finding qualified workers. In fact, one owner said if you were an online marketer you could pretty much write your own ticket.  Right after I read that article my friend and freelance writer Aniya Wells sent me this guest post about courses on online marketing at MIT. I'm not saying we should all dump our careers to become online marketers, but if you're interested in doing more online marketing for your business these might be good classes to consider! - B.  3 MIT Open Courseware Opportunities for Online Marketers There are so many ways to go about marketing and promotion online. From establishing a social media presence to keeping up to date with the latest SEO techniques, online marketers have to deal with an ever changing landscape of user-drive content and experiences. Because the use of the internet has such a fundamental human element, those of us who market online can never stop learning about humans, what makes them tick, and how they use technology.

01 Mar

Posted at 07:51h in Integrated Marketing by
Legacy seems to be a very popular name for marketing firms, or so I found out when I googled "marketing legacy" to try to get ideas for this blog post. Lyric Marketing's blog tells me in order to leave a good legacy I have to be authentic, provide valuable content, show my personality..I'm sure all these things are true but they really don't help me understand what that legacy thing actually is. The legal guys say it's a gift of personal property. The dictionary guys say it's anything handed down from the past. Christians seem to write a lot about leaving a good legacy for their children. Environmentalists talk about leaving a legacy that includes a healthier planet. eHow even has an article about leaving a good legacy through your writing. I once wrote about how marketing karma could help or hinder your business. I think I'm going to have to solve this "legacy" question by giving you a list of questions to ask yourself about your product or service. (And to be fair, I've answered them as well)