Seasoned marketing people know that long term results come from persistence, patience and creativity. Sometimes, though, I think the media's celebration of "overnight" sensations has created unrealistic expectations. For example, businesspeople may think that the Internet and technology in general have made it possible to achieve results in half the time. They think videos go viral overnight all the time. They might think if something doesn't work right away it's a bad idea.
Now add those notions to the typical entrepreneur's over-developed sense of urgency and you might have a real expectation problem. I've written about patience and ADHD marketing before but it bears another look. Here are a few ways to figure out if you're falling prey to marketing impatience: