Hopefully you haven't had a crisis that made you pull your hair out but chances are, if you stay in business it will come sooner or later. Communicating during crisis is a big topic - but content is scarce on this one so I'm going to write about it in at least a couple posts. For this one I'll define crisis in the PR 2.0 world, give you an example of a couple bad responses to crisis - and a few ideas for devising your own crisis plan. Would love to hear any stories about crisis you've got as well.
