planning for 2012 Tag

We're on the wind down to the end of the year, and so I'm going to write more about taking stock of your past year - successes and failures - to create a great marketing and pr plan for 2012. A very smart marketing consultant once told me that it's impossible to decide where you're going, until you know where you've been. But as small business owners and entrepreneurs it can be painful to look back...because we're so damn hard on ourselves. Yet if I don't look back, how do I incorporate all the lessons I've learned, including the hard ones, into my plans for the coming year?