Posted at 09:38h in Digital MarketingOnce upon a time if a search result was at the top, it was considered the best. Now, a search result is superior if it has placement as the featured snippet, also known as position zero. This Google update populates snippets of information and positions them at the very top of search results for a quick and easy answer without ever needing to click on the website. In the SEO world, it is prime real estate to have your content featured. How can marketers optimize their content for position zero?