by Beth Graddon-Hodgson
For some businesses, choosing a topic isn’t quite as easy. It’s always important to write with your target demographic in mind, but with a business that caters to a broad range of people like a catch-all online retail website; who are they and what do they care about? There are a number of questions that you can ask yourself when establishing a blog for your business. They are the ones that I go through to hone in on a specific topic area for a client who can go in any direction with their blog.
When starting a blog for your business the first thing you need is a topic. Obvious, perhaps, though you’d be surprised to learn the number of people who don’t think establishing a topic is essential. There’s a belief that if you just start writing, people will come. That might be true when writing a personal blog, but it doesn’t apply in business.
With a business blog, you need to ATTRACT your audience. With a personal blog, you’ve already got people who have a vested interest in what you’ve got to say. Just because you work in a specific industry and have knowledge of your craft doesn’t mean you’ve got a voice that people want to listen to just for the sake of it. You’ve got to give them something to lure them in and keep them coming back. That all begins with picking the right topic.
Thank you to professional writer and blogger Beth Graddon-Hodgson for giving us the insider info on how pro bloggers work...and how to pay them. Check out her websiteor follow Beth on Twitter
As many companies jump on the blogging bandwagon, they’re faced with one major dilemma as they wonder “what the heck do we pay these people?” The problem is that there are companies and independent writers who have set standards that go to two extremes – those who accept bottom dollar rates just to get the business, and those who gouge their clients for all that they’re worth. With this in mind, most companies have the wrong idea about reasonable payment.