You may not think that a simple thing like the format of your blog posts can add much value to how well they perform. But a simple change that really doesn’t alter the way you write, can make all the difference!...
While your blog might be filled with helpful information, you’ve still got to sell yourself a little and tell your readers why they care about what you have to say. ...
Last year I wrote about a few things that you should consider when you’re using language to reach your target audience. Since this blog has a large international following, it’s a topic worth revisiting to learn how you can ensure that your blog appeals to your readers from the UK and other international destinations!
Here are a few things to consider whether you’re a US business trying to have more worldwide appeal, or you’re an international business trying to appeal to that core target audience:
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Most businesses use blogging as a marketing tool, and that’s the way it should be; but people are uncertain exactly what that means. Do you use traditional rules of marketing when you’re writing your blog posts? Write for a target audience? Try to sell a product? Include a call to action? Well, those are more questions than I can answer here, and I’ve answered many of them before. But to summarize, yes to be an effective marketing tool you do have to think as you would when writing marketing copy (identify your target audience, make statements that are appealing and capture interest, and she some light on your business). But the similarities end there.
Typically with blogs to attract the greatest number of readers within the target audience, I suggest that we look at topics that are relevant to the broader industry not a very specific niche....