promotional materials Tag

I've been writing quite a bit about content marketing and the appeal of having your intellectual capital on full display online. But a client asked me this question the other day, and I thought it was worth answering. Are promotional materials (swag, tchotchkes, doodads or whatever you call them) still worth it? The answer has to be a resounding yes! Promotional materials are an excellent add-on to an integrated campaign. Mugs, t-shirts, a URL on the back of your car...all of these are excellent reminders and for the most part, really inexpensive impressions. One of the most memorable promotional pieces I saw once as a  pencil that changed color depending on the mood of the user. That was certainly a conversation starter for the brand. (Here's the URL for that product, if you're interested: ) Here are a few ideas that work well for "on the ground" marketing to supplement your online work: