I was in a meeting a couple weeks ago with a bigger agency for whom I occasionally do work as a subcontractor. As I sat there, listening to them talk to their client it occurred to me that public relations and advertising agencies make the same mistake salespeople do. They don't understand that the most powerful meeting in the world is one in which they really listen to their clients.
Then, another potential client asked me if I minded being called a publicist. I asked why, and apparently they had just met with a PR agency that told them they were no longer publicists...they were storytellers.