Flacks get a lot of, well, FLACK. Some of it deserved and some of it not. If you're a new product, new author, small business or otherwise lower profile brand it can take a long time to establish a media footprint, digital or otherwise. Getting placements right away isn't always the best measurement as things can take a long time.
It's time to give new buyers of public relations services a checklist for separating the rock stars from the ones with rocks in their head. Please add your own thoughts but let's not rant. We've got the Bad Pitch Blog for that!